Blog 'n Clothing

Dresses for everyone

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I will soon be launching a new line in dresses and they’ll be known as Bright 'n Comfy simple dresses (nice and easy see?!) . 


Bright n comfy simple dress sitting


For some market research, I asked some parents their thoughts on dresses today. I had a varied and very interesting response, and I’m intrigued to see what my ‘wider audience’ (essentially you, my customers) think too.

When I started Bright ‘n Comfy, I wanted to provide clothing for children that was bright and colourful and comfortable. I also wanted a line that really could be worn by anyone. The majority of my clothing fits this bill perfectly and I’ve strived for a pronoun free zone with no ‘boys’ or ‘girls’ clothes.  There has, however,  been a small hesitation over the skirts and dresses. As far as I am concerned, skirt and dresses (indeed, ALL clothes) are for anyone who wants to wear them (#dressesforall was suggested as a new tagline) but I am fully aware that societal norms mean that the chances of a dress being bought for a boy are smaller, and that it isn’t necessarily the done thing to ‘allow’ a boy to wear dresses. (I say allow loosely, if your children are anything like mine, I have no say in what they wear, and haven’t for a long time. Nor would I want to, as I want them to have free choice over their clothes etc).

I am proud to carry some stock in a truly gender free shop GFW  (gender free world, Hove).

Bright n comfy simple dress 2

So I’m interested to know:

  • Would your son wear a dress? (or does he currently?)

  • Would you buy him a dress (either unprompted or if he asked?)


One thing I noted from the responses I had today was that most parents *would* buy a dress for their son if he asked, but at the same time most boys wouldn’t ask because they may not know it is an option. I got to thinking...Do we approach the matter of dresses with girls in the same way?

I would love for it to not even be a ‘thing’, that boys and girls can truly wear what they want to without worrying about the reaction of their peers/families, that parents wouldn’t worry about bullying for a choice of clothing, that no one would blink an eye at a boy in a dress because it was just normal.  Pie in the sky maybe, but change won’t happen without open discussion. I think it can happen, do you?!

Let me know in the comments, or over on facebook or instagram!

Bright n comfy simple dress behind 

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  1. Loo

    I really loved reading this blog and its responses. It also made me ask myself some questions. I have a five year old daughter and a 4 year old boy and we have fought against gender stereotypes from day one. However I have never considered dressing my son in a dress. Partly because I'm not keen on dresses for either gender - I just don't see them as a practical choice - but also because somewhere deep rooted in my mind is the idea that boys don't wear dresses. But why? If I examine this further I can see that there is no reasoning behind it other than societal norms. Of course he can wear a dress if he wants to and I only hope that peer pressure will not make this choice difficult for him. thank you for writing such a thought provoking blog.

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  2. Emily

    I have a 3 year old boy whose favourite colours are pink and yellow, and he often says he is a girl. I tend to go along with this in fun but I do also make sure I get the message across that no, he is a boy, but that boys can like pink too just as girls can like traditionally 'boy' things. It doesn't make him any less of a boy; our sex is not defined by our tastes, and nor is our gender. The other day he pestered me into buying him a pink sparkly Trolls baseball cap which is very cute. He does sometimes ask for dresses and tights but somehow I can't quite bring myself to buy them. I need to analyse why this is and maybe look at your range! Actually I think we ought to buy some dressing up dresses to add to the collection of superhero/animal costumes we have (I have an older boy too, who went into school as Elsa on World Book Day in Reception (and yes I know Frozen is not a book!)).

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  3. Rose

    Hi, I have a daughter who was 2 in May and a son who was 1 last Sunday. My daughters wardrobe is 98% dresses however not for the reason you may think. She was premmie who was very sick and released during a heat wave. She has always hated the heat and suffers terribly with it. She is also extremely tall (currently 95cm) so when she was a scrawny, super stretched chicken legged baby trousers and shorts simply did not fit her. Thin cotton dresses were the way forward. Has winter approached I put her in a pair of leggings and a lovely top. I brought her downstairs and my husband looked at her and declared she looked wrong and to change her. I protested and said she looked cute, then 30mins later had her changed into a dress because he was totally right!!! She is now 2 like I said and doesn't care what she wears but does not like shorts or trousers. Given the choice she will choose dresses-none of which are pink!!! My son, however is mr 50th centile so I have never struggled with cloths for him. I can pick off a top or bottom at his age and they fit. This makes cloth shopping easier for him then it ever was for my daughter. Both my children have had the same mixture of toys around them because either believe it's important that there are just toys not girls toys or boys toys. My daughter however was never interested in cars, climbing, crashing down towers, throwing balls. She was all about books, shape sorters, puzzles, colouring. He is typical boy-he climbs EVERYTHING, isn't still for a second and loves any vehicle whether a toy car or train going past. They are just different children inherently. However, only having 14months between them he idolises her and yesterday after she got out of her 'Belle' dress he pointed to it and clearly wanted it on. It was too big, too long and made crawling more of a faceplanting competition so was quickly taken off again. However, has he gets older and asks to wear dresses like his sister I would never say no but I imagine he would not find them practical for his go go go go lifestyle. My daughter however is more calm and quiet and enjoys things like reading and puzzles so dresses don't get in the way. She has also learnt how to climb etc totally fine in them (eggs soft play and park) because that's what she has always worn. If she, like my son, was a climber from day 1 I imagine her dresses would have practically turned into trousers and leggings for ease but has it turns out she is happy in dresses. So what I am trying to say is if my son wanted a dress, I would buy it, and he could wear it and I would encourage him to stand up that is was OK but I don't think he will because they are not has practical as trousers. Love the idea though and wish more people did this.

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  4. Bekah

    I wish my Dd would wear less dresses as shes a climber, if my daughter or son asked for a dress id buy it though. Maybe you could do some matching (or contrasting!) shorts for underneath? Ive been trying to encourage my dd to wear short playsuits rather then dresses. Id like to see more like that for both my kids.

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  5. Lucy

    I love your red dress, I wouldnt put my son in it as he is a climber and would scuff his knees and get it caught but my dughters would love them. I am not opposed to a boy in a dress but wouldnt work with my boy. Good luck with your new range.

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  6. Hanna

    Hi, I have a boy who likes to wear dresses now and then. He also likes trains (ok, obsessed), butterflies and badgers and his favourite colours are yellow and turquoise, so this isn't a princess associated thing. He asked why he didn't have any dresses, so I offered to buy him a couple. He has one with stars and one with trucks. Both with pockets which he loves. Oh, and a fairy tutu in yellow. I suspect part of his wish for dresses was because his two best friends mostly wear dresses (girls). We've always bought unisex colourful clothes for him, minimal blue and,zero grey or black! He hasn't worn the dresses for a while, but that's fine. He's happy exploring what he likes to wear and he has had lovely comments from mums in the playground ...and,confused looks from dads, sadly. Thanks for thinking about this, it is lovely to see kids explore colours and outfits without the pressure of gender stereotypes around,clothes.

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  7. Helen Elizabeth

    I really enjoyed reading this - such a breath of fresh air. I have a daughter who wears both boys' and girls' clothes. I am currently expecting a boy. I would love him to wear whatever clothes he feels comfortable and confident in, including skirts or dresses. And in all colours, not just blue, grey etc.

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